About Srs Merino
The SRS® Group consists of over 1200 Australian family-owned Merino farms that use SRS® Genetics, practice sustainable production and support the ethical treatment of animals.
Srs Merino Description
The unique SRS® type of Merino sheep has been developed over the last 20 years by the SRS® Group’s Chief Scientist, Dr Jim Watts. The result is a plain-bodied and virtually wrinkle-free Merino that does not require mulesing and has exceptionally high levels of fibre density & length. This leads to increased profitability for producers, more efficient processing and exceptional end product quality.
SRS® is simply superior to any other Merino fibre currently available. It is naturally comfortable for wearing against the skin and is lustrous and luxurious. A leading Japanese apparel company described SRS® fabrics as feeling like cashmere, with excellent drape, a natural ability to stretch, less creasing and a rich appearance after dyeing.
Our aim is to work closely with partners throughout the supply chain, from farm to fabric, to develop innovative and mutually beneficial relationships which generate long-term demand for SRS® products regionally, nationally and globally.