Big Brand Theory

If you like the idea of turning your brand into the Apple or Nike of your business sector, then it makes a lot of sense to understand how Apple and Nike grew their brands. Big Brand Theory unlocks the branding secrets of the world's iconic brands

The branding rules apply whether you’re building a multinational brand or a local niche brand, a company brand, a product brand or a personal brand.
Big Brand Theory is a workshop for major corporations, NFPs, SMEs, governments and individuals – anyone with a product, a service, a career and an audience.