Blessie Pilapil

Repost ZAC ALVIZ Studios 🎥 Incredible footage captured by this legend! Check it out! We know where we’ll be this Wednesday 🥧 We‘re so passionate when it comes to supporting our local businesses and the charities that they support! Phenomenal work @glenoriebakery 😩👏🏽

Eager to get fit and in shape not just for Summer — but all year round? You might want to join a gym and get help from professionals, like these guys over at Road Fitness 24/7 - Riverstone 🎥 ZAC ALVIZ Studios⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ If video isn’t a part of your content marketing strategy already, it soon will be if you want to remain competitive. It’s not just a great medium for viral cat videos, either. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ After viewing a video, 64% of viewers are more likely to make an on...line purchase. Not convinced? Including video on a landing page can increase conversion by 80%; real estate listings that include a video receive 403% more inquiries than those without. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Video is a powerful motivator. Online video has literally exploded during the last 5 years, with YouTube reporting that mobile video increases by 100% every year. Every minute, 300 hours of video are uploaded to the site. Within another year, video will account for 70% of all Internet traffic, according to recent studies.
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Psychology Behind Yellow Branding ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How we perceive and interact with our world is largely impacted by the colors that surround us. While going largely unnoticed as we go about our daily lives, the psychology of color and social media branding is continually affecting consumers on a deep level — especially when it comes to a daily content marketing strategy. The colors that a company chooses to represent their brand can affect the mood, feelings, and behavior of their target consumer and influence their buying decision. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What Brands can you think of that use the colour yellow? Comment below! 🌻☀️

“Our goal was to create a very personal vehicle. There will always be that highly emotional Connection between a BMW and its driver.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Karim Habib // Head of BMW DESIGN

“Learn from failure. If you are an entrepreneur and your first venture wasn’t a success, welcome to the club!” // “You don’t learn to walk by following the rules, you learn by doing, and by falling over” // “Train people well enough so they can leave, treat them well enough so they don’t want to” @richardbranson 🔥

Don’t tell us what you do -- show us 🎥 ZAC ALVIZ Studios

How 'Crazy Rich Asians' Nailed Brand Strategy And Became A Box Office Hit ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What can other movies or brands learn from Crazy Rich Asians? It offers three powerful lessons on building a box office hit: (1) create a new “sub-genre,” (2) deeply satisfy narrow customer needs and (3) lead with an authentic brand purpose. While these strategies may seem intuitive, most studio executives fail to employ them in their decision-making. Those with the courage to adhere to these simple principles are likely to achieve a combination of great storytelling, cultural representation, and financial returns. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ https://www-forbes-com.cdn.ampproject.org /…/how-crazy-…/amp/

“No matter what you do, your job is to tell your story” @garyvee 🔥🎥

WHY BRANDING IS SO IMPORTANT. excerpt from @forbes ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance she...et. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Why? Well you don’t have to look very far. When Tata Motors of India bought Jaguar and Range Rover from Ford, what did they buy? Factories? Raw Materials? Employees? No Goldman Sachs and Morgan Stanley helped Ford sell the brands to Tata for $2.56 billion, and the brands were worth more than all other ingredients combined. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Likewise, when Kraft bought Cadbury for $19.5 Billion what did they buy? The chocolate? The factories? The recipes? The candy makers? No they bought the brands.
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When our very talented videographer captures amazing footage 😍 If you want quality content like this -- email us at info@calitive.com 🎥 ZAC ALVIZ Studios

Our creative partner doing what he does best — capturing moments. Did you know that studies have proven video promotion is 600% more effective than print and direct mail combined? Tell us YOUR story 🎥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Directed by : ZAC ALVIZ Studios

WHO IS CALITIVE? Calitive is a company that was established by Blessie Pilapil in 2016. They provide Business Development services through Content Creation & Brand Marketing.
When the words Caliber + Motive collide ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Meet Blessie... Calitive is a reflection of Blessie herself. Passionate and vibrant in all that she does. She is highly ambitious and optimistic in her outlook on the impact that she can make on peoples lives through Calitive. Experiencing life growing ...up as a ‘helper’, Blessie has – through circumstance – been a responsible support to those around her. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Carrying these responsibilities with apparent ease while imparting far more than the basic support required, Blessie also creates an environment of life and energy; All with a beautifully personal, inclusive approach to relationships. Her passion is to see individuals and businesses grow through result driven approaches.
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Throwback to when we visited @robertsteinwinery If you haven’t already, you’ll want to road trip to Mudgee with a bunch of your friends. Who doesn’t love a road trip then to end up at vineyards like this? 😍🍃🥂 @ Robert Stein Vineyard, Winery and Farm

Earlier this year when my friends and family surprised me on my birthday. I was told to just pack my bags and to ‘trust’ them... ha! So I did.. I was definitely NOT let down. This place had my name all over it. The intricate interior design, the detail — impeccable. I definitely recommend this place 🍃 @ Berida Hotel

There’s something about wineries.. so much history.. so many untold stories. Throwback to when we visited @lowewines 🥂 When serenity collides with celebration. Thanks for the warm & relaxing vibes 🍃 @ The Zin House

Campaign strategy results // With only AUD $80 ad spend, we reached just under 30,000 people. 145 post shares — all in just a few days. We had phenomenal engagement, increase in page likes with real locals, converting to real customers 🥂

We had the privilege of working on a campaign with Manly Pavilion — Marketing Strategy : Social Networking & development, social media optimisation, ppc advertising, lead generation, instagram marketing, google ad-words, Facebook marketing, digital-strategy. Campaign : Win a free private party for 7. For only AUD $80 ad spend on Facebook, they received hundreds of emails and reached just under 30,000 people. We only ran it for a few days and it resulted in 145 post shares and a significant increase in Facebook likes. Post results to follow. Are you a business needing more customers, bookings, exposure? Drop us an email and we’ll be delighted to have a conversation in how we can help increase your brand and revenue info@calitive.com ✉️ @ Manly, New South Wales, Australia

Meet @mariomalik — We were fortunate enough to travel to Bali to capture what truly was an eye opening event! Entrepreneurs from all around the world shared their highs, their lows, their set backs and their victories. Tell us YOUR story 🎥 @ Sydney, Australia