C & S Media Consulting

C& S Media is an Australian-based company that includes a network of writers, web developers, SEO experts and marketing creatives.

Think of this: what if your customers looked forward to receiving your marketing? What if when they received it, via email or other method, they spent 15 minutes to 45 minutes absorbing it? And, even better, they were happy to share it with their network?

The name of the game in content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer
behavior.

Great content marketing should deliver an audience to your online shop front – your website – and then make your website ‘sticky’. Sticky content ensures customers and potential customers visit your website more often and spend greater time absorbing your message.

Web editors and producers on the best sites in the world use this method to build up a community of returning visitors. It’s an ongoing process that is best integrated into your overall marketing strategy, and it focuses on “owning” media, not renting it.