Crisisdna

crisisDNA is a crisis management training, coaching and consulting business that helps companies not only survive, but to thrive in a brand crisis. After 25 years of experience helping companies manage complex incidents and preventing crises, we take a different approach to preparing for and responding to a potential crisis. Most crisis management plans try to anticipate the all the possible answers to foreseeable incidents. The fact is that every incident and crisis is different. There will always be an element of surprise. The key is to ask the right questions. Most companies already have the technical expertise they need to resolve a problem. After all, no-one understands your business as well as you do. If you don't have the expertise in house, you can almost certainly find it - if you know what you're looking for. Good crisis management plans are focussed instead on asking the right questions under crisis conditions - the phones are ringing with people demanding answers you don't have yet, customers want to know what is going on, regulators are pressuring you, social media is starting to go viral. Even the most experienced executives and teams can become overwhelmed. The tendency is to bunker with the PR consultant and come up with some cleaver PR line to make a bad situation sound better. At crisisDNA, we help guide you and keep you focussed on making the situation better and communicating effectively. We provide practical tools in the critical areas of assessment, strategy and communications that enable you to keep asking the right questions and guide you to find the answers. The end result is you will actually build a stronger connection with your customers and consumers. Crises are opportunities to reiterate - even celebrate, your brand DNA, not threats to it.
Social Link - Linkedin: http://www. linkedin.com/company /crisisdna
Keywords: business consulting & services