Dresden Vision

Our Dresden co-founder Bruce is driven by a deep sense of purpose. To demonstrate to Australia and the world that environmental and social values CAN make firm business sense.
There are mountains to climb in making sustainable eyewear accessible and affordable to all.
We'd just LOVE you to join us on the journey! Mach mit (join in)
... #purposedriven #dresdenoptics
https://dresden.com.au/our-story/
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'Your specs aren't sustainable. But they could be.'
Thanks for your kind words and cover of our Dresden story Bullfrog Power 😊♻️

Don’t let a cent go to waste. 💵♻️
We're pretty excited to say that you can wear 100's of $$ on your face from just $49... Because at Dresden our new release frames are literally made of money!! ♻️💵👓
We’ve magicked up these world-first frames from the misprints, leftovers and wastage from Australian banknote manufacturing. AND just like Aussie banknotes, Dresdens are made from ultra-durable plastic with homegrown technology and skills.
... SHOP THEM now via link! 😎
#waronwaste #dresdenoptics
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Our partnership with Concern Australia is part of our drive to make high quality glasses at a price point that allows everyone to afford good vision.
A mission that Concern absolutely share;
'This is only the beginning of what we already know to be a successful project – giving families access to quality optics and eyewear that will enhance not only their vision and health, but also their access to tools that will support their education, independence and employment in the future.'

We get asked a lot WHY JUST ONE FRAME SHAPE? 👓
In a nutshell, economy of scale.
Our frames are designed to suit almost any face shape (yes way!) with our multiple sizes (XS - L), allowing us to keep them at everyday low prices PLUS experiment with loads of reusable and recycled materials in their construction.
... The ultimate aim? Volksgläser (Folks' glasses) A sustainable, affordable, functional, dependable and spiffy glassware model. Made for change. #dresdenoptics
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Crystal clear in clear frost 🙌👓💖
📷: via @lydia_happy_chiro (IG)
https://dresden.com.au/shop/clear/

Our co- founder Bruce Jeffreys talks The #WaronWaste, advanced manufacturing and Science Week over on LinkedIn this week.
"....Dresden’s mission is to produce affordable, high-quality glasses, to push Australian advanced-manufacturing capabilities and to do it all sustainably."
Read on below >>

Dresden Farbenspiel... play of colours 🌈
Did you know we have this thing with colour? 😉❤️
📷: featuring our Toronto Little Italy Workspace.

Our Toronto, Canada store is about to get a sibling! September, the epic Canadian Fall 🍁, will see the opening of Dresden Riverside 👓
Canadian friends, you can find both our Toronto workshop details via our site. We can’t wait to see you at Queen Street East very soon!
https://ca.dresden.vision/
... Pic courtesy of @torontoontario (IG)
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We’re thrilled to be named as one of the top 20 Westpac 2018 Businesses of Tomorrow!
In this podcast with Westpac's Group Head of Sustainability, Siobhan Toohill, our founder Bruce Jeffreys talks all things disruption, his drive to simplify people’s busy lives, why naivety can be helpful plus how you can create a business model motivated by sustainability...

Sepia Brown frames ✔️ Olive temples ✔️ 🙌👓
Thanks for sharing this 📷 @ronnrocio (via IG)!
Did you know that at Dresden flexibility is the name of our game...? 🤸‍♀️🤸‍♂️... Every element of our system is interchangeable; from lenses, frames and arms to pins #modular
Our Dresden tribe have a ball playing with their specs and we just LOVE to see where their creativity takes them! Dresden Lebenskunst (Dresden's art of living) ❤️❤️
So please share your Dresden's with us by adding #lovemydresdens for permission to share!
— Products shown: Prescription glasses and Extra pairs of arms/temples.
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At Dresden Optics we are very driven by purpose and by design.
Our name is a celebration of our admiration for Germany and how it has maintained its traditions; yet has a progressive approach.
Das Paradox of German design is also the essence of our approach. Organic but technical. Playful and functional. New but made from repurposed or recyclable material (did you know that you can send your old Dresdens back to us? We'll feed them right back into our production loop!) 👓♻️😊... #dresdenoptics
https://dresden.com.au/our-story/
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Our drive to bring high quality glasses to the people also covers eye health care, contact lenses, sunnies, prescription sunnies, reading, distance, multifocals and now our Worksplace series.
We're your one-stop, affordable and purpose driven optical shop. 😊👓
http://dresden.com.au/workplace-series/