Ikigai Original

Sydney based automotive culture hub.

Ikigai Original.

The word 'ikigai' is of Japanese origin and loosely translates to 'the reason for being'. Essentially what motivates you in life.

The concept for this page was founded from the love of cars and the culture it holds.

Everyone has an Ikigai. We understand for a lot of car enthusiasts their motivation to keep moving onwards is their car. Together we can share your story.


Slowly capturing the Sydney scene one car at a time, if you have an interesting or unique car that think needs to be showcased, we would love to hear your story.

Always remember to keep driving that passion and never lose sight of your end goal.