About Major & Associates
Major & Associates are strategic design consultants developing unique customer experience journeys that turn indifferent customers into loyal customers.
Major & Associates Description
FROM INDIFFERENCE TO LOYALTY
Major & Associates led by Michael Major are strategic design consultants developing unique customer experience journeys that turn indifferent customers into loyal customers.
Our work is multi-faceted and includes strategic thinking, customer journey mapping and systemisation.
The work we’ve done over the years with our clients in Australia, New Zealand, Singapore and Britain, has been wide reaching across all areas of retail, hospitality and service sectors. Our work ranges in scale from boutique operators through to global organisations.
We’ve built our reputation on developing creative pragmatic solutions, reinventing the customer buying process (when appropriate) creating authentic experiences the customers love.
STRATEGY
We believe having a competitive customer experience is critical to the ongoing success of any organisation, however we find few know how to create, manage and systemise the experience. Our strategy is simple; understand our clients and create tailored solutions to reflect the strengths and capabilities of the organisation’s operational, marketing and HR to deliver an authentic customer experience that emotionally and rationally engages their customer.
OUR VIEW
Integrating emotional drivers into the customer experience journey is the foundation to our approach.
The technological ground is shifting at a rate that seems faster than businesses can keep up with both online and offline.
The future isn’t as predictable as in the past, yet the one thing that is predictable is human emotion.
We have studied and practiced for a long time the art and science of human emotion between the seller and the buyer. We’ve integrated this knowledge into the customer experience journey to achieve a higher level of sustainable results for our clients.
We’ve built our reputation on developing creative pragmatic solutions, reinventing the customer buying process (when appropriate) creating authentic experiences the customers love.