Objective Experience Sydney

We research how people interact with websites, digital products, and shopping environments, and then provide recommendations to improve the user experience

Objective Digital is a team of 16 passionate Customer Experience Consultants who aim to improve people's experience of websites, intranets, and business applications by considering the needs of the customer within the web development process.

We research the way in which people use websites and other technologies, through interviews, surveys, focus groups, and desk research. We then develop new interface designs, including Interface Architecture and wireframe layouts, to provide an optimised experience for the customer. If required, we can then manage the web development.

At any stage of the development process we provide usability testing and eye tracking to uncover usability issues which need to be rectified.

We also provide a series of training courses for marketing practitioners and web developers to help them gain a deeper understanding of the needs of their users.

Working with many large financial institutions and telcos, as well as medium-sized businesses, government departments, and universities has equipped our team with a wealth of knowledge on customer and user experience.