Rue Stiic

Rue Stiic is a coastal-luxe label based in Byron Bay. A take on modernising vintage, Rue Stiic flaunts stand out designs using luxe textiles, hand created prints, and easy wearing fits that can be worn from day to night.

Rue Stiic
pronounced: roo steek

Rue -meaning: Street or alley way
Stiic -meaning: A plethora of inspirations and words merged together by the Rue Stiic creatives

Inspired by the alley ways, boutique streets, and beach culture of Venice Beach to the easy going, niched fashion culture of Australia, Rue Stiic is a lifestyle label that incorporates passions of apparel, art and music.
The Rue Stiic apparel incorporates inspirations and passions of the ocean, organic patterns, natural textures, architecture, and rustic chic into timeless wearable pieces.

The Rue Stiic label collaborates with photographers and artists that view the world as a stimulating playground for the eye.

The Rue Stiic brand incorporates a unique yet sophisticated style of music that is employed to create a wide spectrum of feelings and emotions. The style varies and is sometimes undefined but always encompasses a familiar groove that every spirit and mind can relate to. Rue Stiic sounds first and foremost exist to provoke thoughts while taking your mind on a journey of self exploration.