Runway Fashion Productions Pty Ltd

RUNWAY FASHION PRODUCTIONS pty ltd
Produce Fully choreographed RUNWAY FASHION SHOWS.
Casual to Couture.
Shopping centers Fashion House and Launches.

ABOUT

After over 25 years in the fashion marketing and advertising business,
RUNWAY FASHION PRODUCTIONS are an exciting and professional company producing Fully Choreographed Runway Fashion shows, Event Management and Corporate Events.
Incorporation of Image Branding and marketing fashion through the use of Runway Fashion shows.

BACKGROUND AND EXPERIENCE

RUNWAY’s Director and Producer Simone Fleming has a background including work as a Model, Actor, Dancer & Choreographer, Marketing & Advertising and owning and operating RUNWAY FASHION PRODUCTIONS pty ltd for over two decades. Producing Runway shows for Fashion Houses, Retailers, Shopping Centres, Launches and Expos.

Simone started modelling at 6 months of age in ad campaigns for Heinz baby food, Johnston & Johnston and the Australian Women's Weekly. She continued to model throughout her school years. Appearing in more than 50 TV commercials and magazines. Moving into Acting in her twenties, she featured in a many Australian Films, TV Series and Soap Operas, working with Kate Richie, Garry Sweet, Brian Brown and many others.

After a successful career in both Modelling & Acting of more than 30 years, Simone realised there was a huge need for a service to provide the fashion industry with a One Stop fashion show organisation. Opening up RUNWAY FASHION PRODUCTIONS pty ltd in the 80’s.

Taking the stress and hard work out of arranging your own Runway Show. The idea was the supply the full service of organising a Runway Fashion show for Marketing Managers, Fashion Houses, Retailers and Shopping Centers. After much success, and having worked with major Fashion Houses, Department stores & Shopping Centers, Simone took time off to raise a family and scaling back her career, Simone continued to work casually with John Singleton Advertising Agency.

OUR TALENT OUR TEAM

RUNWAY Models and MC’s are carefully cast to reflect the image of your brand. Clients are able to choose their own Models ( female, male and children ) and MC’s.
RUNWAY FASHION PRODUCTIONS supply their own professional and experienced Models. Our Talent have been rehearsed to perform in RUNWAY’s Fashion Shows.
We work closely with our models to provide the best talent for the show. Celebrity MC’s and Models are also available.

RUNWAY FASHION PRODUCTIONS have worked with many different models and MC’s over the years and we do have our favourites who know runway work and flourish on the catwalk.

Our team are highly committed to the success of the show and display the highest level of professionalism and attitude. Our Fashion Coordinators and Stylists keep up with the latest trends and styles, incorporating accessories and props, with professional Hair and Makeup Artists to accentuate the total look.

THE PRODUCTION

RUNWAY FASHION PRODUCTIONS combine
Technical Staging and Design,
Lighting, Sound,
Special effects,
Props and Backdrops,
Script development and Copy writing,
Multi-media production and publicity.

The concept and branding of your RUNWAY show is carefully thought out, planned and executed to combine the stage, lights, models and music to harmonise together with your brand name. With fresh ideas, imagination and vision, we make your RUNWAY FASHION PRODUCTION unique and unlike any other show from your competitors. No two shows are the same. Each and every show is designed around your brand and to appeal to your customers and target market.
The Styling, Fashion Coordination, Accessories, Hair & Makeup comes together to accentuate each garment and outfit.

At RUNWAY, we pride ourselves on the contacts we have generated throughout the years, to have your RUNWAY FASHION PRODUCTION aired on Television programmes including the nightly News, Current Affairs shows and in the Press. A service we provide free of charge.

STAGING

Staging can be designed to fit any space, area or room. We often work with a stage and runway design, in a T shape, which makes the show larger and more appealing from an audience point of view. Simple Runways are also very popular for a sleek look. Depending on the venue and concept for your Show. RUNWAY Staging is high quality and can be decorated to match in with your theme and concept.
Multi Media Backdrops can be used to build a fantastic effect and deliver ongoing messages and branding to your customers throughout the show.

LIGHTING

RUNWAY FASHION PRODUCTIONS only work with professional lighting experts. With our experience in the industry, the lighting in very important to show off the garments in the best possible light whilst still gaining a entertaining light show.
For example, the use of lasers and smoke can be a great look but will you see the outfits? Using the right lighting to achieve both is a fine art in which we know well.

BRAND BUILIDING

We work closely with our clients to create a Runway Show that targets your consumers to generate sales and brand awareness. Every RUNWAY FASHION PRODUCTION, is unique and tailor-made to capture the Brand Identity, total Concept and Strategy, Look & Style and Image building of your brand. RUNWAY FASHION PRODUCTIONS can work within any budget, from huge extravagant launches to a small fashion boutique. From Casual to Couture.

CLIENTS INCLUDE

Some of our clients include Myer, Westfield Shopping Centers, The Wool Corporation, Australian Cotton Foundation, ‘AFI’ Australian Fashion Industry Awards, Mercedes Benz Fashion Week, The Strand Arcade, Pitt St Mall, MLC Centre, AMP Shopping Centers, Queen Victoria Building, Warner Bros, Seafolly, Kookai, Running Bare, Speedo, Nike, Sass & Bide, Carla Zampatti, Rodd & Gunn, Hogo Boss, Peter Alexander, Marcs by Marc Jacob, Lisa Ho, Leona Eminston, Scanlan & Theodore, Seed, Alannah Hill, Saba, Cue, Max & Co, Country Road, Ignazia, Tigerlily, Sportsgirl, Collette Dinnigan, Kate Spade, Witchery, Susans, Zimmerman, Diane Von Furstenburg, Silhouette Fashion Eyewear, Guess, Just Jeans, Sydney Bridal Expo.

GRAND OPENINGS AND LAUNCHES

Warner Bros Pictures, Batman “ The Movie” Premiere and Launch
Westfield Chatswood Grand Opening
Peppers at the Sea Resort & Spa Grand Opening
Hyatt Hotel Brisbane Grand Opening
Fairmont Resort & Spa Grand Opening
Park Hyatt Hotel and Spa Grand Opening
VENUES

Opera House Forecourt
State Theatre
The Royal Easter Show
Overseas Passenger Terminal
Darling Harbour Convention Centre
Star City Casino
Crown Casino Melbourne
Federation Square
Randwick Racecourse
AustralianTurf Club
Rosehill Gardens Racecourse
Flemington Racecourse
Fox Studios
Martin Place
Cell Block Theatre
The Ivy


RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing Runway shows in Sydney, Melbourne, Adelaide, Perth, Queensland & even the outback, taking The Australian Cotton Foundation on a fashion roadshow.

From the initial concept to the execution and style on a world class platform until the last piece of equipment is packed away. RUNWAY FASHION PRODUCTIONS will produce your next Runway show to be not only breathtaking but more importantly a huge success.