The Automotive Group

Official Australian distributor of Repsol lubricants. Leading automotive industry wholesaler of after-market, after sales and service products. Provider of customer focused motor dealer services.

The Automotive Group Pty Ltd (TAG) was incorporated in 1990 as the exclusive distributor to the motor industry for the Fortron Automotive Group in New South Wales and the ACT.
TAG developed an innovative marketing campaign for the distribution of Fortron products which, in a very short period of time, helped it become a market leader in the automotive treatment market. One segment that was particularly successful was the franchised motor dealer market. As a result of this growth, Fortron expanded TAG’s exclusive distribution territory to include Queensland. TAG subsequently launched its own line of automotive service products to supplement the Fortron product range. With the success of both these product ranges, TAG grew its client base to the point where they are now the preferred supplier of automotive service products and treatments for hundreds of franchised motor dealers, including some of Australia’s largest dealer groups, and thousands of automotive workshops. From 2003, TAG developed a dealer service program to assist motor dealers in telesales and customer service. This has quickly grown to be one of the largest divisions of the company and now employs upwards of 50 staff placed in motor dealerships across the eastern states of Australia. TAG now has in excess of 75 staff and still growing.
Late 1998 marked a milestone in TAG’s success, when it was appointed the official Australian importer and distributor for the Spanish industrial giant Repsol. Though motor oil is a fully developed market with strongly entrenched players, TAG developed a unique marketing program that helped it develop good market penetration. By utilizing existing B2B relationships and developing a comprehensive after sales training program, TAG was able to work with motor dealers and their staff to assist them in upgrading the dealer’s service clients to more premium products. This innovative approach has generated excellent market penetration for TAG, particularly in the franchised motor dealer segment.