The Impact Agency

We are an agency designed for a new world. Born into PR, evolved through the digital revolution. We have consciously disrupted ourselves to stay ahead.

Companies have lost connection with the people who drive their brands forward.

The media world is exploding exponentially, people have access to more and more…They have the control to switch on and off at anytime. Many are consuming multiple channels at once. Many are blocking, switching, avoiding and fast-forwarding. We are an agency designed for this new world.

THINK
We interrogate the past, understand the present, anticipate the future. We obsess over people and their behaviour. We explore all the inputs available to us from the modern world – digital signals, research, consumer insight – and overlay future trends and data to create the IMPACT hypotheses.

Our THINK tank includes: Human Understanding & Personas, Behaviour Change, Moment Maps, Research, Insights and Strategy, Workshops & Education, Reputation Management, Analytics & Marketing Science

CREATE
We believe the best part of a brand’s story is that it’s never finished. We take our IMPACT hypothesis to create big, wide, long ideas. We create: Content, Experiential, PR, News Packages, Research, Whitepapers & Dossiers, Social, Influencers – whatever it takes to get people talking, sharing and involved.

CONNECT
We infiltrate people’s lives, using human networks to drive impact using: Earned, Paid, Social, Events & Activations, Influencers, Stakeholders. We monitor everything, in real-time, feeding back into the execution to tweak, enhance and accelerate IMPACT.