The Magic Of Jack Daniels

Jack Daniels is Australia's Premier Illusionist. Australia's most modern and unique theatrical Magic and Grand Scale Illusionist. Get ready to BELIEVE!

The story behind the magic

At a young age Jack Daniels was like any other child, however all this was about to change, when his grandfather passed away. .

When Jack turned 12 years of age he found that he had this extraordinary interest in magic and would entertain the children in his neighbourhood.
As time went by and Jack went into adulthood his family realised that Jack had found his calling in life, and they had no choice but to reveal to Jack the families most kept and hidden secret.

A secret that his family was ashamed of and were hoping against all odds that Jack would never find out.
As you see Jack's great grandfather on his paternal side was a travelling magician. When Jack's family revealed this to him Jack realised why he was so interested in magic, and his family had no choice but to also reveal to him that his grandfather had left Jack a legacy. . . . . .

Jack's most treasured legacy left to him by his grandfather was his steamer trunk full of magic. This was to be Jack's turning point in his life. He would spend endless hours of valuable time discovering the wonders that were held in this most precious old trunk. . .

One day purely by accident Jack found a secret hidden compartment within his grandfather’s trunk, inside this compartment he found the greatest secret of all, a secret that was truly lost in time, and at that moment Jack realised that not even his family were aware of this.

Jack held in his hand a book, a journal dating back to the turn of the century. This journal belonged to a German magician, named Sigmund Neuberger, also known as The Great Lafayette.

Jack recognised and preserved the value of this journal and every fleeting moment of his time was spent studying the secrets that were held within these pages.

Jack's passion to the art of magic was intensified, this was his ultimate legacy left to him by his grandfather, this is what he was born to be. .
Not only did Jack learn the secrets of The Great Lafayette, but he also learned and consumed the secrets from other worlds.

For the first time in over a century Jack Daniels brings to the stage the lost secrets of magic modernised for the new world, along with his very own creation in a theatrical experience for the whole family. A historical production of magic from the past, to magic of the present.

Magic to Believe.
Seeing is believing.
Get ready to believe. . . . .