Traxstar Race Wear

Traxstar Race Wear an exciting new race wear brand, keeping the fans involved in motorsport whilst selling high quality racing merchandise & race apparel.

TraXstar Race Wear founded the company in late 2016 but got released to the public in 2017. The brand is selling good quality racing t-shirts, hoodies, specialised race driver drink bottles, caps and other essential race wear accessories items. TraXstar is an online racing store for the ‘new age’ racer.

If you want your driver or race team to stand out on the racetrack, then TraXstar is for you. We design your gear to make you stand out from the rest. The company is also helping to push a smaller merchandise range for the underdog race teams and race drivers for them to sell themselves at the racetrack or an online image to attract sponsorship.

Whilst the brand is still new and in its early stages, we hope to expand our range over time which will include other essential race fan and team items. TraXstar Race Wear is a niche’ boutique clothing company that will stand out from its competitors.

Whilst working on its image; the goal for the company’s marketing plan will include sponsoring young up and coming racers and championships at the race track. The company is an online based retailer only promoting to all types of motorsports including speedway, motocross, bike racing, open wheel and touring cars. All drivers will get an image package from TraXstar Race Wear if they have over 1, 000 followers and a decent social media presence online.

Traxstar Race Wear will sell gear across Australia and New Zealand to begin with before exploring options overseas as the company grows and expands in merchandise sales. The company will be based out of Sydney with direct sales coming out of a warehouse straight to your doorstep from your social media device.