Un—Necessary

Online store & community content. \\There exists a misconception that fashion is for the vapid. That it is inessential to society and trivial to culture. That it is unnecessary. We disagree. \\Fashion is one of the most powerful tools we have for self-expression. It de nes identities and enriches cultures. It's personal and emotional. It creates community. UN—NECESSARY is an online store and lifestyle publication that aims to create a space in which community can grow by stocking forward-thinking brands and creating a conversation around fashion.
Social Link - Linkedin: http://www. linkedin.com/company /un% e2% 80% 94necessary
Keywords: apparel & fashion