Urban Beverage Imports

Urban Beverage Imports was founded in 2000, and is a fully owned subsidiary of the privately held Urban Purveyor Group. Today, UBI is the largest importer of German biers within Australia, proudly importing, marketing and distributing Bavaria and Austria’s best loved brands. UBI is also the only Australian importer that distributes authentic Oktoberfest biers, including the brands Löwenbräu, Paulaner, Spaten and Hofbräu.

Bavaria, and Munich in particular, is considered the true home of brewing – Bavarians have a love affair with bier that dates back to 10th century. Such is their love for beautifully crafted bier – in 1516 Duke Wilhelm IV decreed that bier can only be made from four natural ingredients – yeast, malt, hops and water – thus ensuring the quality and purity of the bier. This “Bavarian Purity Law” still applies today, and ensures that only the finest of bier is produced in Bavaria.

With a nationwide distribution network, UBI can deliver cases, kegs, dispensing equipment and Point of Sale (POS) to anywhere within Australia. UBI can customise promotions, POS and Oktoberfest events to your requirements. It is our mission to deliver the best quality bier at exceptional value.

Urban Beverage Imports was founded in 2000, and is a fully owned subsidiary of the privately held Urban Purveyor Group. Today, UBI is the largest importer of German biers within Australia, proudly importing, marketing and distributing Bavaria and Austria’s best loved brands. UBI is also the only Australian importer that distributes authentic Oktoberfest biers, including the brands Löwenbräu, Paulaner, Spaten and Hofbräu.

Bavaria, and Munich in particular, is considered the true home of brewing – Bavarians have a love affair with bier that dates back to 10th century. Such is their love for beautifully crafted bier – in 1516 Duke Wilhelm IV decreed that bier can only be made from four natural ingredients – yeast, malt, hops and water – thus ensuring the quality and purity of the bier. This “Bavarian Purity Law” still applies today, and ensures that only the finest of bier is produced in Bavaria.

With a nationwide distribution network, UBI can deliver cases, kegs, dispensing equipment and Point of Sale (POS) to anywhere within Australia. UBI can customise promotions, POS and Oktoberfest events to your requirements. It is our mission to deliver the best quality bier at exceptional value.