Which-50

About Which-50

Welcome to Which-50.com - news, trends, insights and analysis about the new digital customer. Follow us on Twitter @which50

Which-50 Description

Marketers like to joke that 50 per cent of their spend is wasted but nobody can tell them which 50 per cent. With the emergence of chief marketing officers and chief digital officer an old joke is set to get a new lease on life. Which-50 is a place for discussion, debating, and discovery for the professional digital community